Privacy Policy
Date of Last Revision: 16 August 2024
ProDirect Dental Laboratory (“ProDirect,” “we,” “our, or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, Prodirectlab.com.
This Privacy Policy applies both to our desktop website and our mobile website. The singular term ‘website’ includes all ProDirect websites that collect personal information and are linked to this policy. This policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access, and correction of your personal information.
By using our website, you acknowledge your agreement with our Privacy Policy. If you do not agree with the data practices described in this policy, you should not use the Website.
We will periodically update this Privacy Policy. If the changes are significant, we will provide more prominent notice by sending you an email notification. While we will notify you of any material changes to this Privacy Policy, we encourage you to review this policy periodically.
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
ProDirect Dental Laboratory
190 Sylvan Avenue, Suite C7
Englewood Cliffs, New Jersey, 07632
info@prodirectlab.com
(888) 349-3889
Our Services
ProDirect Dental Laboratory is a full-service dental lab that provides dental lab products and services directly to dental providers. We do not service consumers or patients directly. As a result, our website and services are directed towards dental providers and our business contacts.
Information We Collect and How We Use It
ProDirect Dental Laboratory may collect personal information, usage data, and cookies from your device, such as your IP address, browser type, operating system, the pages you visited and how you interacted with them, as well as the time and date of your visit.
You are free to explore our website without providing any personal information about yourself. When you submit a form, we may ask that you provide personal information about yourself for identifying purposes, such as your name, phone number, and email address.
Any information ProDirect collects from you will be used to enhance our services to you. Providing us with your name, email address, and phone number will allow ProDirect to communicate with you about the use of your services, provide proper customer service and troubleshooting and technical support wherever necessary. Any analytical information collected will allow ProDirect to better understand how our customers access our online media and will allow us to create improvements where needed.
We may use the information we collect to:
• Operate, provide, improve and maintain the Website
• Send you administrative messages and information about ProDirect in which we believe you may be interested
• Customize and/or personalize your communications and user experience
• Better respond to your customer service inquiries
• Communicate with you about your case, account information or customer service needs
• Communicate with you about our products and events, and for other promotional purposes
• Improve our business
• Administer contests, promotions, surveys or other Website features
Cookies and Tracking Technologies
ProDirect Dental Laboratory’s website stores cookies on your computer. These cookies are used to collect information about how you interact with our website. Additionally, we use heatmapping technology to visualize your interactions for deeper insights. We use these technologies to improve your experience of the website. If you do not approve of this, please refrain from using the website any further.
ProDirect utilizes Google Analytics to collect User Demographics and Interest data about our traffic via Google advertising cookies and identifiers, in addition to data collected through the standard Google Analytics implementation, so that we can better understand our audience and provide tools, services, and web optimizations that can better assist users’ browsing experience. We do not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless you as the customer have robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that identification or merger, and are using a Google Analytics feature that expressly supports such identification or merger. Additionally, ProDirect adheres to Google’s policy regarding personalized advertising and interest data, which can be read about here. If you would like to opt-out of this, you can do so here.
Communications and Interactions
When you email, call, SMS message, or otherwise communicate with members of our team, we collect and maintain a record of your contact details, communications, and our response. If you speak with ProDirect representatives by phone, we may collect recordings for quality assurance and training purposes.
Sharing Your Information
ProDirect does not sell, trade, or otherwise transfer your personal information to outside parties, except in the following circumstances:
a. We may share your information with third-party service providers who assist us in operating the Website, conducting our business, or servicing you, provided they agree to keep your information confidential.
b. We may disclose your information if required to do so by law or in response to legal processes or requests.
c. In the event of a merger, acquisition, or other business transaction, we may transfer your information to the relevant third parties involved in the transaction.
Security
ProDirect implements reasonable security measures, including Secure Socket Layer (SSL) technology, to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
External Links
The Website may contain links to other websites. We are not responsible or liable for the privacy practices of other websites. This Privacy Policy only applies only to ProDirect websites.